Burton Workbooks/Catalogs
2012 to 2015 Books
Boards, Boots, Bindings, AK, Colabs, Etc.
For the 2012 to 2015 seasons, my words have ben part of the massive Burton workbook and catalog projects. From extended product taglines and Jake's company intros to product naming and tech descriptions, Burton Copy Director Nick LaCour has assigned me significant protions of the hardgoods and softgoods segments of these annual shed bibles.
Link to 2014 CatalogLANDLORD Twin balance meets directional prowess in the next evolution of Terje’s pow stick.
FISHCUIT Deep days are no match for this downsized pocket rocket.
FISH A surfier, floatier evolution of the board that’s changed how we all ride pow.
BARRACUDA Four-wheel drive Fish for front, side, and backcountry.
JUICE WAGON Freestyle flow for the natural canvas.
SHERLOCK Solving mysteries of the deep with pow-hungry float and a freestyle feel.
NUG The original recipe for short board fun.
SUPER HERO SMALLS Go from sidekick to all-out action hero with this progression-friendly trick machine.
CHOPPER Make an easy exit from ski school with a board that’s far more forgiving than skis.
MISSION SMALLS Big brother performance and strength, in a package that’s been perfected for younger rippers.
BALANCED FREEFRIDE GEOMETRY Twin or directional? Balanced Freeride Geometry on the NEW Landlord ends the debate with setback camber and sidecut that are centered on your stance to create a twin freestyle feel when riding flat base. On edge it turns tight and quick with the float and prowess expected from a directional deck.
BOAT HULL NOSE This new 3D spoon shaping of the Fishcuit’s nose maximizes float, accelerates quicker in and out of turns, and creates a smoother transition from slash to slash.
FILET-O-FLEX Some riders want a more flexible board without sacrificing performance. NEW Filet-O-Flex solves that challenge with ultra-thin profiling that creates soft boards that rip with maximum stability, durability, and grip. A side benefit is subtle suspension and underfoot padding.
FLYING V™ A blend of camber and rocker performance, Flying V™ offers the best of both worlds. Rocker overall, including between and outside your feet, enhances playfulness and float. Underneath your feet, subtle camber zones focus edge-control for crisp snap, added pop, and powerful turns.
SQUEEZEBOX This patent-pending technology improves pop and performance through the balance of thicker, more powerful core sections with thinner, more flexible sections. Rider energy is transferred outward from beneath the feet, energizing the tip and tail while making the board snappier, more stable, and easier to manipulate.
HAMMOCKSTRAP Strap technology has evolved at warp speed and our newest advance equals more power with less material. The secret is stitch-less 3D modeling that weaves a soft and ultra-light hammock with a stiff spine to crank up response in Burton’s most comfortable strap to date.
HEEL HAMMOCK This reinforced rubbery material wraps response around the heel of the boot. Run your straps a little looser and still get lightning fast response out of turns with your heel cradled in complete suspension. Featured on the Malavita EST®, Malavita, Lexa EST, and Lexa™.
AUTOCANT SENSORYBED Dual-density EVA automatically settles your boot into a natural position regardless of stance width or angles for improved comfort, reduced fatigue, and more direct board control. Featured on the Malavita EST®, Cartel EST, and Lexa EST.
INFINITE RIDE LINER Sewn liners are an industry standby, which is why we decided to break the mold with our stitchless technology. Built with a 3D molding process, the Infinite Ride™ liners elevate out-of-the-box consistency for a precise fit while also enhancing the ride with greater rebound and cushioning that won’t break down or pack out. Exclusive to the SLX, Ion, NEW Ion Leather, Rover, and Supreme.