Few mountain locations in the PNW are as iconic ad Timberline Lodge on Mt. Hood. My creative and copy team earned the opportunity to develop and translate a new brand identity for the family-run company into a modern, direct-to-consumer website.
The creative result—developed with talented art director John Ide and copywriter Jamey Voss—played on their history, individuality and distinctness for a perfect functional and inspirational frame for their iconic brand.
Early on the team identified Timberline’s need and desire to amplify their brand character and put an emphasis on the family-friendly, locally-owned nature of their business. The challenge was creating a website with striking design that allowed both skiers and lodge visitors to quickly and seamlessly navigate to the information required to plan their visit to Mt. Hood.
With a September launch just in time for the first measurable snowfall of the season on Mt. Hood, the new Timberline Lodge and Ski Area website has received rave reviews from management and increased engagement from their fans and prospective new visitors.
