As a natural intersection of our brand strategy and product naming work for Stanley, our team was tasked with another naming project to capture the essence of the new “creators, builders, inventors” identity for the rapidly growing brand. After extensive, collaborative sessions with their four-PM-deep product team—lead by global head of product Ellen Powers—we landed on utilizing the Wild Imagination Big Bear and Bear Cub conventions for their kids bottles, reflecting the imaginative blue-sky nature of the new product launch. The name ideation created creative white space for an incredible expression and execution of visual identity by their talented internal team in the mediums of packing, email and photography for a successful launch.
