During two plus years of creative direction on all aspects of the iconic Sage flyfishing brand, my work included including ad concepting, copy direction, creative direction and spearheading ten executions of the groundbreaking Sage Seasons digital campaign—as well as overseeing all business and account elements of the client relationship.
Highlights of the creative elevation included the introduction of the Sage Seasons brand platform, the development of a creative product segmentation strategy that drove the Sage Fly Stories campaign and developing social media arcs for that campaign—as well as integrating a new inspiring crop of creative talent in the form of photographers and writers for a different, more cultural perspective on the Sage brand.
