To extend the Safe Fly campaign, my team concepted an Instagram extension that utilized high-quality photography and naturally integrated campaign product messaging into a social medium.
Within each post, a micro-storytelling arc chronicled the unique backstory of how and where each fly was invented. The flies used in the campaign were tied by product developer Britta Fordice—who’s a renowned tyer in her own right outside of her day job at Sage—providing a nice additional touch of color and cultural connection for the company to round out a successful social extension. The success of the visual execution even made its way into the Seasons digital campaigns as a unifying brand element.
To extend the Safe Fly campaign, my team concepted an Instagram extension that utilized high-quality photography and naturally integrated campaign product messaging into a social medium.
Within each post, a micro-storytelling arc chronicled the unique backstory of how and where each fly was invented. The flies used in the campaign were tied by product developer Britta Fordice—who’s a renowned tyer in her own right outside of her day job at Sage—providing a nice additional touch of color and cultural connection for the company to round out a successful social extension. The success of the visual execution even made its way into the Seasons digital campaigns as a unifying brand element.
To extend the Safe Fly campaign, my team concepted an Instagram extension that utilized high-quality photography and naturally integrated campaign product messaging into a social medium.
Within each post, a micro-storytelling arc chronicled the unique backstory of how and where each fly was invented. The flies used in the campaign were tied by product developer Britta Fordice—who’s a renowned tyer in her own right outside of her day job at Sage—providing a nice additional touch of color and cultural connection for the company to round out a successful social extension. The success of the visual execution even made its way into the Seasons digital campaigns as a unifying brand element.
To extend the Safe Fly campaign, my team concepted an Instagram extension that utilized high-quality photography and naturally integrated campaign product messaging into a social medium.
Within each post, a micro-storytelling arc chronicled the unique backstory of how and where each fly was invented. The flies used in the campaign were tied by product developer Britta Fordice—who’s a renowned tyer in her own right outside of her day job at Sage—providing a nice additional touch of color and cultural connection for the company to round out a successful social extension. The success of the visual execution even made its way into the Seasons digital campaigns as a unifying brand element.
