Messaging
Copy
Brand Identity
Change was definitely in the air for the 2020 season, with every step of the skiing experience at Crystal Mountain needing to shift in big ways. From rental shop flow and parking lot shuttles to dining, drinking and simply uploading a chairlift—everything was going to be different. At the same time, compelling mask policy compliance had became a politically fraught topic.
To help communicate the enormity of change we worked with Crystal’s internal marketing and digital teams to develop an entire Know the Flow playbook that communicated every single different detail from how to load a lift and how to order mountain takeout to the seriousness of a No Mask, No Powder policy. The word counts were huge, but the results were positive, with our work setting the tone for communicating the all differences of what to expect in a very strange year.
Preparing for Your Visit
We’re excited to welcome you back. Things will be different, and we ask for your cooperation and support in helping us protect the viability and sustainability of the resort and our community. We will be operating with a limited capacity and reservations. There will be no walk-up sales of any kind so plan ahead. A limited number of day tickets will be available to purchase starting Friday, November 20th, for access starting Monday, November 23rd.
Plan and Book Ahead, Be Flexible and Patient
Capacity will be limited; No Walk-Up Sales
Tickets, Equipment and Lessons Must be Pre-Purchased Online
Face Coverings Mandatory and Six-Foot-Rule Etiquette
Contactless Payments, Bring your Credit Card
No Mask, No Powder. While at Crystal Mountain, masks or cloth facial coverings properly fitted over the nose and mouth, are required when waiting in line, interacting with staff, riding, loading and unloading the lifts or when appropriate physical distancing of at least six feet is not possible. Masks or face coverings are required at all times indoors unless actively eating or drinking while seated at a table.
If this is a tough rule for you to follow, we ask that you stay home. Guests unwilling to comply with Pierce County and Crystal Mountain guidelines will be asked to leave the property. We do stock face coverings in Right Angle Sports if you forget your mask or approved face covering at home, we’ve got you covered.
We know this season brings a lot of new rules and guidelines, but we’ll all get the hang of this quickly since we’ve been practicing the same etiquette at home, in town and at work for months. It’s not rocket science, but it is critical if we’re all going to ski and snowboard together this winter.
We ask our guests to follow health and safety guidelines during your visit to the mountain, which include observing all signage and operational updates throughout your visit, utilizing hand sanitizer stations where available and washing your hands regularly and avoiding congregating in large groups and not tailgating in the parking lot.
Mask Up, Wash Hands and Practice the Six-Foot Rule
Spread Out, Respect Others Space, Stick to Your Group
Stay Home if You Are Sick—Even Just a Little