New Public/Private Mantra
Winter 2014
254 Words
For more than a decade, avalanche education has been a personal passion of mine. So, I was very keen when I was asked to write the mantra for the Northwest Weather and Avalanche Center. The mantra was one element of an impressive rebrand and website redesign by Hammerquist Studios that drastically modernized the look and feel of an extremely valued community resource.
Vist NWAC
We are all drawn to the mountains for the same reasons. The raw and rugged slopes of the Cascades pull us in ever deeper with frequent storms and dramatic backdrops. When all the factors align—a good crew, a stable snowpack and a blue sky—glory is the result. But within in the majestic terrain of the Pacific Northwest, avalanches lurk. Learning to understand these forces of nature can mean the difference between a safe return and a sudden catastrophe. Without a degree of mountain sense and professional forecasts to make solid decisions, staying alive in the mountains turns into a dangerous game.
NWAC exists to prevent avalanche tragedy in our community. Through comprehensive forecasting, public training efforts and intensive awareness outreach, we provide the critical knowledge and professional experience that are essential to achieving this mission. From our foundation, we are a true community effort targeted at one goal—guiding us all to a long lifetime of backcountry days.