Brand Campaign
Creative Strategy
Voice Development
Taking an in-depth brand strategy project we translated that deep, detailed big agency work into an original, soulful expression of the new brand strategy that is currently rolling out in multiple mediums (ecom, email, blog, video, print) and is now forming the foundation for their new brand platform going forward. With high praise from both our client and their community, we captured the essence of what the brand stands for in an emotionally resonant way.
Crystal is a place that hits us right in the heart. It’s a paradise valley at the end of the road with the space to explore and the perspective of a powerful mountain presence.
It’s where we find our line and find our community—where we celebrate a ski and shred culture in all its characteristic and regional forms. In essence, it’s an environment where we just feel different.
As the new year hits and we reflect on what Crystal means to its community, we celebrate that ethic—but also invite you to drop in—with a gallery of images that speak directly from the heart.