Creative
Brand Story
For all its downfalls, summer 2020 was a year that attracted massive visitation to the outdoors. As a season where huge numbers of new converts discovered the power of the outdoors transitioned to fall, Voicebox worked with Stio to create a fourth consecutive season of catalog voice and copy for the brand. Expanding into strategic review, product positioning and headline development—our words and creative collaboration with the internal Stio marketing, product and design teams resulted in a record breaking season of sales growth and customer acquisition for the Jackson-based brand. The positioning, presentation and product copy was a significant contributor to a massive 60 percent rise in ecom growth during a strange pandemic year.
Based in Jackson Hole, Stio was founded to inspire balanced living in connection with nature. Time spent outside on trails, in rivers and on summits inspires everything we create. We take pride in building
progressive, premium products that meet the demands of the epic and everyday moments of your outdoor life.
Our Wilcox Collection expertly blends technical fleece function with upstanding sweater-knit style. Committed to sustainability, we’ve upgraded the fabric to 100% recycled polyester this season. While we still have a ways to go to reach zero impact, utilizing recycled polyester reduces dependence on petroleum for raw materials, diverts PET bottles from landfills and consumes less energy — which is better for this closed loop system we call Earth, and better for our favorite fleece.
For true professionals who need a daily driver built with toughness, our technical Brief ranges from investor meetings to on-site visits. Built with TPU-coated, DWR-treated 600D Cordura® material, the weather resistant design protects internal documents, notebooks or laptops from external elements.
Natural colors and streamlined style for fall
The original ethic of our hometown was founded on work outside. We’ve borrowed from that lineage with our heritage-inspired Woodson Down Vest and Esther Shirt. Blending tough fabrics with timeless style, get the best of down warmth and cotton/poly comfort for fall days in the mountains.
True to our naturally inspired ethic, we switched to 100% recycled material for our Sweetwater fabric this season. While there is no zero-impact solution, utilizing recycled polyester reduces dependence on petroleum for raw materials, diverts PET bottles from landfills and consumes less energy. Our beloved Sweetwater Collection just got even sweeter.