Big Sky Resort is an iconic mountain destination that resonates as a place to escape the daily grind. Voicebox worked with this towering Montana resort to develop and weave a narrative around their summer Journey is the Reward brand campaign. Collaborating with internal marketing director and content editor Patrick Conroy, we worked to shape and voice a narrative focused on the mountain running accomplishment of reaching the summit of Lone Peak, yet all the while tapping into the powerful, transportive emotions of personal challenge, active decompression and the uplift of the alpine.
The result for the resort client was a powerful summer storytelling campaign—echoed through their email, social and digital channels—that earned high marks for engagement, reach and click-through while also deepening connections to the essence of their brand across wide bands of demographic groups. Expanding their normal reach far beyond the normal targets the campaign tallied up views on YouTube with an impressive completion rate—far above industry benchmarks for the digital advertising norms.
